We recently attended and presented at The Bolton Expo on how radio is the original social media. The presentation was well received and so we thought we’d write a blog advising just what we mean.
We know it’s a bold claim. But we truly believe that Facebook, LinkedIn and Twitter are just new ways of doing what radio does every day.
For local businesses, radio may be the single most effective social media you can use to promote your business. Why? Because you can use social media to build your brand with radio by:
· Aligning your website address with your business name
· Use radio to brand your business in the minds of consumers
· Harness the power of social media
· And make sure to back up what you’re offering (The greatest advertising in the world won’t keep customers coming back to a restaurant that serves mediocre food, has unfriendly staff and a poor atmosphere)
So what do we mean by integrate radio with your social media marketing? Integrated campaigns are most effective to:
· Increase reach
· Turn passive listening into action (turn a potential customer sat in traffic listening to radio into an engaged lead when they are encouraged to Tweet to enter a competition)
· Create a two-way conversation; offer the chance for customers to feedback and become brand advocates
· Gain useful information on your consumers
Make consumers remember you with an interesting call to action. This could be via a competition, leading listeners to your social media pages/hashtags to win prizes, just as we have done with our #JuneJingle competiton.
As we say, we presented this to The Bolton Expo following their campaign which we produced and organised for them on Tower FM. To give you an idea as to just how cost effective radio advertising is, this campaign was as follows:
· 69 x 30 second spots
· 36,000 reach
· 111,000 impact (pairs of ears)
· 3.1 OTH (opportunities to hear)
And the total cost to run this campaign? Just £200! To fully produce this commercial from our Lockwood Park, Huddersfield studio, we charge just £130. That’s a grand total of just £330 to write, produce, edit and run the campaign over two weeks on a leading radio station!
Nichola Howard, organiser of The Bolton Expo was so delighted with the Tower FM campaign in support of the expo, that she gave us a great testimonial advising:
“Recently we held the Blackpool exhibition, we paid £600 for 24 x 30 second adverts. Coming to the do the Bolton exhibition, we met Absolute Media who managed to get us four times the radio spots for a third of the cost!’
Watch the full video with Nichola’s testimonial and hear the radio advert here.
For more information on radio advertising contact us on 01484 532677 or Tweet us @ABSMediaUK.
We know it’s a bold claim. But we truly believe that Facebook, LinkedIn and Twitter are just new ways of doing what radio does every day.
For local businesses, radio may be the single most effective social media you can use to promote your business. Why? Because you can use social media to build your brand with radio by:
· Aligning your website address with your business name
· Use radio to brand your business in the minds of consumers
· Harness the power of social media
· And make sure to back up what you’re offering (The greatest advertising in the world won’t keep customers coming back to a restaurant that serves mediocre food, has unfriendly staff and a poor atmosphere)
So what do we mean by integrate radio with your social media marketing? Integrated campaigns are most effective to:
· Increase reach
· Turn passive listening into action (turn a potential customer sat in traffic listening to radio into an engaged lead when they are encouraged to Tweet to enter a competition)
· Create a two-way conversation; offer the chance for customers to feedback and become brand advocates
· Gain useful information on your consumers
Make consumers remember you with an interesting call to action. This could be via a competition, leading listeners to your social media pages/hashtags to win prizes, just as we have done with our #JuneJingle competiton.
As we say, we presented this to The Bolton Expo following their campaign which we produced and organised for them on Tower FM. To give you an idea as to just how cost effective radio advertising is, this campaign was as follows:
· 69 x 30 second spots
· 36,000 reach
· 111,000 impact (pairs of ears)
· 3.1 OTH (opportunities to hear)
And the total cost to run this campaign? Just £200! To fully produce this commercial from our Lockwood Park, Huddersfield studio, we charge just £130. That’s a grand total of just £330 to write, produce, edit and run the campaign over two weeks on a leading radio station!
Nichola Howard, organiser of The Bolton Expo was so delighted with the Tower FM campaign in support of the expo, that she gave us a great testimonial advising:
“Recently we held the Blackpool exhibition, we paid £600 for 24 x 30 second adverts. Coming to the do the Bolton exhibition, we met Absolute Media who managed to get us four times the radio spots for a third of the cost!’
Watch the full video with Nichola’s testimonial and hear the radio advert here.
For more information on radio advertising contact us on 01484 532677 or Tweet us @ABSMediaUK.
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